When using the Proprietary Marks for a Brueggers Bagels franchise, what must I identify myself as to the public?

According to Brueggers Bagels' 2025 Franchise Disclosure Document, when using their Proprietary Marks, you must identify yourself as an independent franchisee and licensee, not as the owner of the marks. This disclosure must be made to the public and through necessary filings under state law. Additionally, you must identify yourself as a licensee on invoices, order forms, receipts, and other business documents.

This requirement ensures that customers and other businesses understand that you are an independent entity operating under a license from Brueggers Bagels, and not directly owned by the company. This distinction is important for legal and operational reasons, as it clarifies the relationship between the franchisee and the franchisor.

Failing to properly identify yourself as a licensee could lead to legal issues or confusion among customers, potentially harming the Brueggers Bagels brand. By adhering to this requirement, franchisees maintain transparency and uphold the integrity of the franchise system. This is a fairly standard practice in franchising, as it protects the franchisor's trademarks and clarifies the franchisee's role.