What uses of the Proprietary Marks are specifically prohibited for a Brueggers Bagels franchisee?

According to Brueggers Bagels's 2025 Franchise Disclosure Document, there are specific restrictions on how a franchisee can use the Proprietary Marks. A franchisee is prohibited from using any of the Proprietary Marks as part of their corporate name, Internet domain name, or e-mail address. Additionally, they cannot use the marks with modifying words, designs, or symbols. These restrictions ensure that the Brueggers Bagels brand maintains a consistent and standardized image across all franchise locations.

Furthermore, a Brueggers Bagels franchisee is not allowed to use the Proprietary Marks for the sale of any unauthorized product or in any manner not explicitly authorized by the Franchise Agreement. This provision is in place to protect the brand's reputation and prevent franchisees from offering products or services that do not meet the franchisor's standards. It also ensures that franchisees adhere to the approved business model and offerings.

Brueggers Bagels also retains the right to modify the Proprietary Marks or substitute different proprietary marks for use in identifying their restaurants and the System. If such changes occur, the franchisee is obligated to promptly implement these modifications or substitutions at their own cost and expense. The franchisor assumes no obligation or liability to the franchisee as a result of these changes. This clause highlights the potential for brand evolution and the franchisee's responsibility to adapt to these changes, bearing the associated costs.