Under registration number 3273293, what specific restaurant services are protected by the 'Bruegger's Baked Fresh' trademark for Brueggers Bagels?
Brueggers_Bagels Franchise · 2025 FDDAnswer from 2025 FDD Document
| MARK | REGISTRATION NUMBER | CLASS | DESCRIPTION OF GOODS OR SERVICES |
|---|---|---|---|
| Bruegger's Baked Fresh | 3273293 | 43 | Restaurant services providing bagels, baked goods, sandwiches, soups, cream cheese, beverages, fruit, novelty items, and coffee for consumption on or off the premises |
Source: Item 22 — CONTRACTS (FDD page 61)
What This Means (2025 FDD)
According to Brueggers Bagels' 2025 Franchise Disclosure Document, the trademark 'Bruegger's Baked Fresh' under registration number 3273293 protects restaurant services that provide bagels, baked goods, sandwiches, soups, cream cheese, beverages, fruit, novelty items, and coffee for consumption on or off the premises. This registration falls under class 43, which generally covers restaurant services.
For a prospective franchisee, this means that Brueggers Bagels has legally protected its brand name in association with the specific restaurant services listed. A franchisee operating under the Brueggers Bagels name is authorized to offer these items and services. Unauthorized use of the 'Bruegger's Baked Fresh' trademark in connection with similar restaurant services by another party could potentially be challenged by Brueggers Bagels.
It is important for franchisees to understand the scope of trademark protection, as it defines what the brand can legally control in the marketplace. This protection helps maintain brand consistency and prevents others from unfairly capitalizing on the Brueggers Bagels' reputation. Franchisees should ensure they adhere to the brand standards and offerings to align with the trademark's defined services.