Under the Brueggers Bagels Franchise Agreement, is a franchisee allowed to relocate their Bakery?
Brueggers_Bagels Franchise · 2025 FDDAnswer from 2025 FDD Document
a designated training bakery. | | New Bakery Opening | 0 | 120 | Your location | | Total | 69 | 380-500 | |
ITEM 12 TERRITORY
Franchise Agreement. Each Franchise Agreement is granted for a specific site that we approve (the "Premises"). Except as described below regarding Off-Premises Programs, you must operate the Bakery only at the Premises. You may not relocate the Bakery without our prior written approval to relocate, which we may withhold in our sole discretion.
You do not receive an exclusive territory under the Franchise Agreement. You may face competition from other franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control.
Source: Item 12 — TERRITORY (FDD pages 42–45)
What This Means (2025 FDD)
According to Brueggers Bagels' 2025 Franchise Disclosure Document, a franchisee is generally not allowed to relocate their bakery without prior written approval from the franchisor. The Franchise Agreement specifies that each agreement is granted for a specific site, referred to as the Premises, which Brueggers Bagels must approve. Franchisees are required to operate their bakery exclusively at this approved location.
To relocate, a franchisee must obtain written permission from Brueggers Bagels, and the franchisor retains the discretion to withhold such approval. This condition applies to both standard Franchise Agreements and License Agreements for Non-Traditional Facilities. This policy ensures that Brueggers Bagels maintains control over the location of its franchises, which can impact brand consistency and market strategy.
This requirement is typical in franchising, as the location of a franchise unit is a critical factor in its potential success and its impact on the overall brand. By maintaining control over relocation decisions, Brueggers Bagels can manage market saturation, protect other franchisees' territories, and ensure that each location meets the brand's standards for visibility and accessibility. A prospective franchisee should carefully consider this restriction and discuss any potential future relocation needs with Brueggers Bagels before signing the Franchise Agreement.