Under what circumstances can Brueggers Bagels require a franchisee to de-identify the premises as a Brueggers Bagels Bakery?

According to Brueggers Bagels's 2025 Franchise Disclosure Document, Brueggers Bagels can require a franchisee to de-identify the premises as a Brueggers Bagels Bakery under specific conditions related to the lease agreement. Brueggers Bagels may require that the lease agreement for the bakery premises includes a clause that, upon their request, the franchisee must de-identify the premises as a Brueggers Bagels Bakery. This involves promptly removing all Proprietary Marks, signs, decor, and other items that Brueggers Bagels reasonably requests to be removed because they are distinctive and indicative of a Brueggers Bagels Bakery and the Brueggers Bagels system.

If the franchisee fails to de-identify the premises as requested, the lease must permit Brueggers Bagels to have sufficient access to the interior and exterior of the premises to perform the de-identification themselves. The franchisee will bear the cost of this de-identification process if Brueggers Bagels has to undertake it.

This provision ensures that if a franchisee's operation is not up to Brueggers Bagels's standards or if the franchise agreement is terminated, Brueggers Bagels can protect its brand and system by ensuring the premises no longer appear to be associated with Brueggers Bagels. This is a fairly standard clause in franchise agreements, allowing the franchisor to maintain brand consistency and prevent consumer confusion.