Under what business names does Brueggers Bagels operate?
Brueggers_Bagels Franchise · 2025 FDDAnswer from 2025 FDD Document
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BFC is a Delaware corporation incorporated on March 11, 1992. We do business under our corporate name and the names "Bruegger's" and "Bruegger's Bagels." Our principal business address is 1720 S. Bellaire Street, Suite Skybox, Denver, Colorado 80222. Exhibit G to this Franchise Disclosure Document lists our agents for service of process, to the extent that we have appointed agents in other states.
Our predecessor for purposes of this Franchise Disclosure Document is our direct parent company, Bruegger's Enterprises, Inc. ("BEI"), whose business address is the same as ours. BEI owns the Bruegger's trademarks, the recipes and manufacturing process for the dough, certain recipes for cream cheese, and other proprietary aspects of the Bruegger's concept.
On October 5, 2017, BEI was acquired by Caribou Coffee Company, Inc. ("Caribou"). Accordingly, Caribou is now our parent company. JAB Holding Company ("JAB") is the parent company to Caribou and its subsidiaries, including us. JAB is a member of the Joh. A Benckiser Group, a German-based firm. JAB also owns majority interests in Einstein Bros. Bagels Franchise Corporation ("EBBFC," the franchisor of the "Einstein Bros. Bagels" and "Noah's New York Bagels" systems), Manhattan Bagel Company, Inc.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 5–10)
What This Means (2025 FDD)
According to the 2025 Brueggers Bagels Franchise Disclosure Document, Bruegger's Franchise Corporation (BFC) operates under its corporate name and also under the names "Bruegger's" and "Bruegger's Bagels." This means that all franchising activities and business operations are conducted using these names, which are the official identifiers of the Brueggers Bagels brand.
For a prospective franchisee, this is important because all legal documents, marketing materials, and business transactions will be under these names. Franchisees must ensure they are using the correct business names in all their dealings to maintain brand consistency and comply with the franchise agreement. This also clarifies the legal entity they are dealing with when signing agreements or resolving disputes.
Additionally, the FDD mentions that Bruegger's Enterprises, Inc. (BEI) is the direct parent company and owns the Bruegger's trademarks, recipes, and other proprietary aspects of the Bruegger's concept. While BEI doesn't directly operate franchises, it's a crucial entity as it holds the intellectual property that franchisees will be using. Until December 2023, BEI operated some bagel bakeries under the trade name "Bagel Factory" in the Philadelphia and Pittsburgh, Pennsylvania markets.