What are the two names under which Brueggers Bagels Bakeries operate?

According to the 2025 Brueggers Bagels Franchise Disclosure Document, Brueggers Bagels Bakeries operate under the names "Bruegger's" and "Bruegger's Bagels". Franchisees are required to use only these designated Proprietary Marks and in the manner authorized by the franchisor. This means all advertising and promotional materials must bear the Proprietary Marks in the specified form, color, size, and location as prescribed by Brueggers Bagels.

This requirement ensures brand consistency and uniformity across all Brueggers Bagels locations. Franchisees cannot use any prefix or suffix with the Proprietary Marks, nor can they use these marks as part of their corporate or legal name. This restriction helps maintain the integrity of the Brueggers Bagels brand and prevents any potential confusion among customers.

Furthermore, franchisees must identify themselves as licensees of the Proprietary Marks, not the owners, in all uses of the marks. This includes invoices, order forms, receipts, business stationery, websites, and other media. This clear distinction reinforces that the franchisee is operating under a license granted by Brueggers Bagels and does not own the brand itself. Unauthorized use of the Proprietary Marks constitutes an infringement of Brueggers Bagels' rights, highlighting the importance of adhering to these guidelines.