According to Brueggers Bagels's 2025 Franchise Disclosure Document, the total net amount of intangible assets as of December 26, 2023, was $464,870. This figure represents the sum of intangible assets not subject to amortization, such as tradenames, and intangible assets subject to amortization, such as customer relationships, reacquired franchise rights, franchise agreements, K-cup coffee supply agreements, and concession agreements, after accounting for accumulated amortization.

Specifically, the tradenames, which are not subject to amortization, had a net amount of $457,500. The intangible assets subject to amortization had a total gross carrying amount of $65,122, an accumulated amortization of $57,752, resulting in a net amount of $7,370. The sum of these two categories ($457,500 + $7,370) equals the total intangible assets of $464,870.

For a prospective Brueggers Bagels franchisee, understanding the composition and valuation of these intangible assets is crucial. Intangible assets like tradenames and franchise agreements are key to the brand's value and recognition. The amortization of certain intangible assets reflects the gradual decline in their value over time, which can impact the company's financial statements and potentially affect investment decisions. Franchisees should consider how these assets contribute to the overall profitability and sustainability of their business.