What support does Brueggers Bagels provide to the Licensee upon the Grand Opening of the Bakery?
Brueggers_Bagels Franchise · 2025 FDDAnswer from 2025 FDD Document
(q) During the 90-day period beginning 30 days before opening the Bakery and ending 60 days after that opening, you must conduct an opening campaign that we approve in writing.
(r) From time to time, Licensee shall purchase point-of-purchase materials that relate to promotions initiated or approved by Licensor from Licensor or a vendor approved by Licensor.
In the event Licensor supplies such materials, it shall supply them to Licensee at Licensor's actual, out-of-pocket cost to manufacture or purchase them, plus a markup to cover Licensor's costs or order processing, handling, and shipping.
Source: Item 22 — CONTRACTS (FDD page 61)
What This Means (2025 FDD)
According to Brueggers Bagels's 2025 Franchise Disclosure Document, the franchisee is required to conduct an opening campaign that Brueggers Bagels approves in writing. This campaign must occur during the 90-day period, which starts 30 days before the bakery opens and ends 60 days after the opening.
Additionally, the franchisee must purchase point-of-purchase materials for promotions that Brueggers Bagels initiates or approves. These materials can be bought either from Brueggers Bagels or from a vendor that Brueggers Bagels approves. If Brueggers Bagels supplies the materials, they will charge the franchisee their actual out-of-pocket cost to manufacture or purchase them, plus a markup to cover their costs for order processing, handling, and shipping.
This means that Brueggers Bagels mandates an opening campaign and provides promotional materials, but the franchisee bears the costs for both. The franchisee needs to budget for these expenses and ensure the opening campaign aligns with Brueggers Bagels's standards. The franchisee should clarify with Brueggers Bagels what specific support they offer in creating and implementing the opening campaign, beyond just requiring and approving it.