Which sections of the Brueggers Bagels Franchise Agreement Addendum address advertising obligations?
Brueggers_Bagels Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 11: FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, MANUALS AND TRAINING]
Continuing obligations
After your Bakery opens, we will:
- b) Administer the SMF, as described below in this Item 11 in the section entitled "Advertising." (Section 14.3 of the Franchise Agreement; Section 3.9 of the License Agreement)
- c) Make available to you for purchase any advertising and promotional materials that we may produce independently from the SMF. (Section 4.6 of the Franchise Agreement; Section 6.3 of the License Agreement)
Source: Item 9 — FRANCHISEE'S OBLIGATIONS (FDD pages 29–31)
What This Means (2025 FDD)
According to the 2025 Brueggers Bagels Franchise Disclosure Document, several sections within the Franchise Agreement and related documents outline advertising obligations. Item 11 discusses the Brand Marketing Fund (SMF), which Brueggers Bagels administers. It also states that Brueggers Bagels will make available for purchase any advertising and promotional materials that they may produce independently from the SMF.
Additionally, the agreement specifies obligations regarding advertising upon termination or expiration. Specifically, franchisees must withdraw all advertising matter, including electronic marketing, and cease using Proprietary Marks.
These provisions ensure that Brueggers Bagels maintains control over its brand and marketing efforts, both during the franchise term and after termination, to protect brand consistency and prevent confusion in the marketplace.