What right does the developer obtain from Brueggers Bagels regarding Bakeries?
Brueggers_Bagels Franchise · 2025 FDDAnswer from 2025 FDD Document
- E.
Developer wishes to obtain the right to develop one or more Bakeries under the System and the Proprietary Marks within the territory defined in this Agreement.
1.5. While this Agreement is in effect, we will not establish Bakeries or franchise others to establish Bakeries within the Development Area, subject to the rights reserved in Sections 1.6 and 1.7 below.
1.6. We and our affiliates retain the rights, despite anything to the contrary in Section 1.5 and regardless of the proximity to or effect on any Bakery that you operate:
1.6.1. To own, acquire, establish, operate and franchise or license others to operate Bakeries located outside of the Development Area;
1.6.2. To own, acquire, establish, operate, and franchise or license others to operate outlets at Non-Traditional Locations under the Bruegger's name or any other name, whether inside or outside of the Development Area. "Non-Traditional Location" means a facility where the primary function is not a Bakery business, such as (but not limited to) a performing arts center, arena, stadium, shopping mall, department store, retail store, wholesale club, grocery store, supermarket, casino, amusement park, fairground, college or university, factory, hospital, penal institution, military base, airport, turnpike, limited access highway rest stop, or other transportation facility;
1.6.3. To develop, manufacture, have manufactured, market, sell and distribute, at retail or wholesale, and license others to manufacture, sell or distribute, packaged food products or any other goods or services under the Bruegger's mark or any other name or mark, through any channel of distribution other than a Bakery, including but not limited to the Internet, supermarkets, specialty food stores, convenience stores, wholesale clubs and retail food stores, anywhere in the world; and
1.4. This Agreement does not grant you any right to use the Proprietary Marks or the System.
All rights to use the Proprietary Marks and the System are granted solely under the terms of the Franchise Agreement.
You acknowledge that you will have no right or power under this Agreement or under any Franchise Agreement to sub-franchise any other person or legal entity to use the Proprietary Marks or the System.
1.3. If you fail to open a Bakery within the time period specified in the Development Schedule, or if fewer than the required number of Bakeries are in operation on any deadline specified in the Development Schedule, we will have the option to terminate this Agreement by written notice to you.
10.1. De-Identification and Cessation of Activities.
Upon termination or expiration of this Agreement, you will have no right to establish or operate any Bakery for which a Franchise Agreement has not been executed by us prior to termination; and we will be entitled to establish, and to franchise others to establish, Bakeries at any location in the Development Area except as may be otherwise provided under the terms of any Franchise Agreement which remains in effect between us and you.
- 1.2. To exercise your development rights, you must execute a separate Bruegger's Franchise Agreement ("Franchise Agreement") with us for each Bakery to be developed, in accordance with Section 4.1 below.
The initial franchise fee payable for each Bakery is Thirty Thousand and No/100 Dollars ($30,000) ("Initial Franchise Fee").
A portion of the Development Fee paid in accordance with Section 3 below will be applied against the Initial Franchise Fee for each Bakery, until the Development Fee is exhausted, as follows: We will apply Ten Thousand Dollars ($10,000 of the Development Fee paid by you toward the Initial Franchise Fee for the first three Bakeries that you open under your Development Agreement.
Additional portions of the Development Fee will be applied to subsequent Initial Franchise Fees upon the signing of each subsequent Franchise Agreement at the rate of Five Thousand Dollars ($5,000) per Bakery, with the balance of the Initial Franchise Fee of Thirty Thousand Dollars ($30,000) payable when you sign each subsequent Franchise Agreement.
Source: Item 22 — CONTRACTS (FDD page 61)
What This Means (2025 FDD)
According to Brueggers Bagels's 2025 Franchise Disclosure Document, a developer obtains the right to develop one or more Bakeries under the Brueggers Bagels system and proprietary marks within a defined territory. While the Development Agreement is in effect, Brueggers Bagels will not establish Bakeries or franchise others to do so within the Development Area, with some exceptions. This right is subject to Brueggers Bagels's rights to operate or franchise Bakeries outside the Development Area and at Non-Traditional Locations, as well as to develop and sell products through other channels of distribution. The developer must adhere to a development schedule and execute a separate Franchise Agreement for each Bakery.
To exercise development rights, a developer must sign a Brueggers Bagels Franchise Agreement for each Bakery. The initial franchise fee for each Bakery is $30,000. A portion of the Development Fee is applied against this initial franchise fee. Specifically, $10,000 of the Development Fee is applied towards the initial franchise fee for each of the first three Bakeries. For subsequent Bakeries, $5,000 of the Development Fee is applied to each initial franchise fee. All fees are considered fully earned upon receipt and are non-refundable.
However, the agreement does not grant the developer any right to use the Proprietary Marks or the System; these rights are granted solely under the terms of the Franchise Agreement. The developer cannot sub-franchise the rights to use the Proprietary Marks or the System to any other person or entity. If the developer fails to open a Bakery within the specified time or does not have the required number of Bakeries in operation by the deadlines in the Development Schedule, Brueggers Bagels has the option to terminate the agreement. Upon termination or expiration of the Development Agreement, the developer loses the right to establish or operate any Bakery for which a Franchise Agreement has not been executed.