What restriction must the lease include regarding the use of the Premises for a Brueggers Bagels location?

According to Brueggers Bagels' 2025 Franchise Disclosure Document, the lease for a Brueggers Bagels location must restrict the use of the premises solely to the operation of the bakery at the time the Franchise Agreement is signed. This means the lease should explicitly state that the space will only be used for running the Brueggers Bagels business as it is defined when the franchisee initially agrees to the franchise terms.

This restriction ensures that the franchisee cannot change the business concept or operate any other type of business from the leased location without violating the lease terms. It protects Brueggers Bagels' brand identity and business model by preventing franchisees from deviating from the established concept.

For a prospective franchisee, this means carefully reviewing the lease agreement to ensure it contains this specific restriction. Failure to comply with this requirement could lead to issues with Brueggers Bagels and potentially put the franchisee in breach of both the lease and the Franchise Agreement. It is a fairly standard practice in franchising to have restrictions like this to maintain brand consistency and prevent unauthorized business activities.