Does Brueggers Bagels require franchisees to participate in Off-Premises Programs?
Brueggers_Bagels Franchise · 2025 FDDAnswer from 2025 FDD Document
Off-Premises Programs. You may request our permission to establish Off-Premises Programs either on your own or in conjunction with one or more outside vendors. Off-Premises Programs may be mandatory or optional for franchisees and may include online and telephone ordering features. If we establish a mandatory Off-Premises Program or you choose to participate in a voluntary program, you agree to pay the fees and costs associated with participation and to comply with all other rules and procedures that we specify for the program in the Manual or otherwise in writing. You may have to purchase equipment, including a delivery vehicle, in order to participate in an Off-Premises Program. We may define service areas for Off-Premises Programs that differ from your Protected Area. If multiple Bakeries are able to provide catering services in the same area, we may establish rules and policies to coordinate their activities and prevent customer confusion. Upon receipt of notice from us, you must stop directly soliciting catering customers and providing catering services in the adjacent area and turn over all customer information that you have acquired relating to that area.
As noted in Item 8, we currently use the "MonkeyMedia" online ordering platform for our catering program and online take-out orders. This platform selects a list of Bakeries to fulfill each order based on the address input by the customer. Customers have the ability to override the automatic selection and to send the order to a different Bakery, provided that the chosen Bakery is located within the distance limits that we set for catering services based on quality and safety parameters. We have the right to change to a different platform at any time.
Source: Item 12 — TERRITORY (FDD pages 42–45)
What This Means (2025 FDD)
According to Brueggers Bagels's 2025 Franchise Disclosure Document, franchisees may be required to participate in Off-Premises Programs. These programs, which may include online and telephone ordering, can be either mandatory or optional. If Brueggers Bagels establishes a mandatory Off-Premises Program, franchisees must participate and adhere to all specified rules and procedures outlined in the manual or in writing. This also includes paying the associated fees and costs.
Participation in Off-Premises Programs may necessitate the purchase of equipment, potentially including a delivery vehicle. Brueggers Bagels retains the right to define service areas for these programs, which may differ from a franchisee's Protected Area. In cases where multiple bakeries can provide catering services in the same area, Brueggers Bagels may implement rules and policies to coordinate activities and prevent customer confusion. Franchisees may be required to cease soliciting catering customers in adjacent areas upon notice from Brueggers Bagels and transfer any related customer information.
Brueggers Bagels currently uses the "MonkeyMedia" online ordering platform for its catering program and online take-out orders. This platform selects bakeries to fulfill orders based on customer address, although customers can override this selection within certain distance limits set by Brueggers Bagels based on quality and safety parameters. Brueggers Bagels reserves the right to change to a different platform at any time. Therefore, franchisees should be prepared for potential changes in technology and operational procedures related to off-premises programs.