Regarding electronic media, what specific uses of the Brueggers Bagels Proprietary Marks are franchisees prohibited from using?

According to Brueggers Bagels' 2025 Franchise Disclosure Document, franchisees are restricted in how they can use the company's Proprietary Marks, especially in electronic media. Specifically, franchisees must identify themselves as a licensee and not the owner of the Proprietary Marks on various electronic platforms. This includes, but is not limited to, websites, email auto-signatures, and other electronic media. This requirement ensures that customers understand the bakery is a franchise operating under a license from Brueggers Bagels, and not an independently owned entity.

This requirement extends beyond just electronic media. Franchisees must also identify themselves as licensees on physical documents such as invoices, order forms, receipts, check stock, payroll forms, and business stationery. Furthermore, this identification must be conspicuously displayed at the physical premises of the bakery.

The purpose of these stipulations is to protect Brueggers Bagels' brand identity and prevent any potential confusion among customers regarding the ownership and operation of the franchise. By mandating the proper use of Proprietary Marks and requiring franchisees to identify themselves as licensees, Brueggers Bagels maintains control over its brand image and ensures consistency across all franchise locations.

For a prospective franchisee, this means being diligent in ensuring all electronic and physical materials correctly identify the bakery as a licensed Brueggers Bagels franchise. Failure to comply with these requirements could result in a breach of the franchise agreement and potential legal consequences. Therefore, it is crucial to adhere to the guidelines provided by Brueggers Bagels regarding the use of their Proprietary Marks.