What is a prohibited action for a Brueggers Bagels licensee after termination of the agreement?

According to the 2025 Brueggers Bagels Franchise Disclosure Document, after the termination or expiration of the License Agreement, a licensee is prohibited from using any reproduction, counterfeit, copy, or colorable imitation of the Marks, which is likely to cause confusion, mistake, or deception, or which is likely to dilute Licensor's exclusive rights in and to the Marks. Additionally, the licensee shall not utilize any designation of origin or description or representation which falsely suggests or represents an association or connection with Licensor so as to constitute unfair competition. This prevents former licensees from trading on the Brueggers Bagels brand recognition after their agreement ends.

This restriction is designed to protect Brueggers Bagels' brand and prevent customer confusion. It ensures that customers can clearly distinguish between current Brueggers Bagels franchises and other businesses. The licensee must also cease operating the Bakery, stop using confidential methods and proprietary marks, and cancel any assumed name registrations containing "Bruegger's" or other proprietary marks.

These post-termination obligations are standard in franchising to maintain brand integrity and prevent unfair competition. A prospective Brueggers Bagels franchisee should carefully review these obligations to understand the limitations they will face if they decide to exit the franchise system. Failing to comply with these restrictions could result in legal action from Brueggers Bagels.