Who owns the trademarks, service marks, and logos used in the Brueggers Bagels system?
Brueggers_Bagels Franchise · 2025 FDDAnswer from 2025 FDD Document
Our affiliate, BEI (Bruegger's Enterprises, Inc.) is the owner of the trademarks, service marks, and logos used in the System (the "Proprietary Marks"). BEI has granted us a license to use the Proprietary Marks and the Works (as defined in Item 14) and to license others to use them. BEI has registered the principal marks on the Principal Register of the United States Patent and Trademark Office, as follows:
| Trademark or Service Mark | Registration Date | Registration Number |
|---|---|---|
| Bruegger’s | November 11, 1988 | 1513741 |
| August 31, 1993 | 1790827 | |
| August 31, 1993 | 1790828 | |
| Trademark or Service Mark | Registration Date | Registration Number |
| --- | --- | --- |
| Bruegger’s | September 9, 1993 | 1792050 |
| April 22, 1997 | 2054479 | |
| BagelNet | April 22, 1997 | 2054916 |
| December 2, 2014 | 4648272 |
Source: Item 13 — TRADEMARKS (FDD pages 45–47)
What This Means (2025 FDD)
According to Brueggers Bagels's 2025 Franchise Disclosure Document, the trademarks, service marks, and logos used in the Brueggers Bagels system, referred to as the "Proprietary Marks," are owned by Bruegger's Enterprises, Inc. (BEI), an affiliate of the franchisor. BEI has granted the franchisor a license to use these Proprietary Marks and to license others, including franchisees, to use them. The principal marks that franchisees will use are "Bruegger's" and "Bruegger's Bagels." The franchisor may also authorize or require franchisees to use other current or future trademarks to operate their bakeries.
The license agreement between BEI and the franchisor remains in effect as long as the franchisor has Franchise Agreements in effect. While BEI and the franchisor can change the license agreement if they both agree, BEI can only prevent the franchisor from using the Proprietary Marks if the franchisor fails to maintain standards for products or services sold under those marks. BEI can also license others to use the Proprietary Marks for business activities allowed under Item 12 of the FDD. The FDD states that there are no other agreements that limit the franchisor's rights to use or license the Proprietary Marks, besides the license from BEI.
Several "Bruegger's" trademarks are registered with the United States Patent and Trademark Office. One was registered on November 11, 1988, under registration number 1513741. Two more were registered on August 31, 1993, under registration numbers 1790827 and 1790828. An additional "Bruegger's" trademark was registered on September 9, 1993, under registration number 1792050, and another on April 22, 1997, under registration number 2054479. The "BagelNet" trademark was registered on April 22, 1997, under registration number 2054916, and another trademark was registered on December 2, 2014, under registration number 4648272. As a Brueggers Bagels franchisee, it is important to adhere to the franchisor's guidelines for using these marks and to promptly report any unauthorized use or challenges to their validity.