When must the opening campaign for a new Brueggers Bagels bakery begin?

According to Brueggers Bagels's 2025 Franchise Disclosure Document, a franchisee must conduct an opening campaign for their bakery during a specific 90-day period. This period begins 30 days before the bakery opens and extends until 60 days after the opening. The campaign itself is subject to Brueggers Bagels's written approval.

This requirement ensures that new Brueggers Bagels locations launch with adequate marketing and promotional support. By mandating a pre- and post-opening campaign, Brueggers Bagels aims to create awareness and drive initial traffic to the new bakery. The franchisor's approval over the campaign ensures brand consistency and adherence to marketing standards.

For a prospective franchisee, this means allocating resources and planning for a marketing campaign that spans three months, with the most intensive activity likely occurring around the opening date. The franchisee should work closely with Brueggers Bagels to develop a campaign that meets their requirements and effectively promotes the new location. This also implies that a portion of the initial investment will need to be dedicated to this grand opening marketing push.

It is common in the franchise industry for franchisors to require or recommend grand opening marketing campaigns. These campaigns are designed to quickly establish the brand in the local market and generate initial sales momentum. The specific duration and requirements of these campaigns can vary, so it's important for franchisees to understand the details outlined in the Franchise Disclosure Document and any related agreements.