Where must the notice indicating independent ownership be displayed by a Brueggers Bagels licensee?

According to Brueggers Bagels's 2025 Franchise Disclosure Document, as a licensee, you must identify yourself as such and not as the owner of the Proprietary Marks. This identification must be present in conjunction with any use of the Proprietary Marks. This includes, but is not limited to, invoices, order forms, receipts, check stock, payroll forms, business stationery, websites, email auto-signatures, and other electronic media.

Furthermore, this identification as a licensee must also be displayed at conspicuous locations on the premises of the Brueggers Bagels bakery. The FDD does not specify exactly what constitutes a "conspicuous location," but it implies that the goal is to ensure customers are aware that the location is independently owned and operated under a license from Brueggers Bagels.

In practical terms, this means a Brueggers Bagels franchisee will need to include the statement about being a licensee on a wide variety of business documents and digital communications, as well as signage within the store itself. It would be prudent for a prospective franchisee to discuss with Brueggers Bagels corporate about what they consider to be conspicuous locations to ensure compliance with the licensing agreement.