What is a 'Non-Traditional Facility' in the context of a Brueggers Bagels License Agreement?
Brueggers_Bagels Franchise · 2025 FDDAnswer from 2025 FDD Document
Non-traditional locations. In some cases, we may offer a License Agreement for the operation of a Bruegger's outlet in a Non-Traditional Facility. "Non-Traditional Facility" means a facility where the primary function is not a restaurant business, such as (but not limited to) a performing arts center, arena, stadium, shopping mall, department store, retail store, wholesale club, grocery store, supermarket, casino, amusement park, fairground, college or university, factory, hospital, penal institution, military base, airport, turnpike, limited access highway rest stop, or other transportation facility. Our current form of License Agreement for Non-Traditional Facilities appears in Exhibit C to this disclosure document. We refer to outlets operating under a License Agreement as a "Licensed Bakery."
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 5–10)
What This Means (2025 FDD)
According to Brueggers Bagels' 2025 Franchise Disclosure Document, a 'Non-Traditional Facility' is defined as a location where the primary business is not a restaurant. These locations are offered under a License Agreement, and Brueggers Bagels refers to these outlets as 'Licensed Bakeries'.
Examples of Non-Traditional Facilities include performing arts centers, arenas, stadiums, shopping malls, department stores, retail stores, wholesale clubs, grocery stores, supermarkets, casinos, amusement parks, fairgrounds, colleges or universities, factories, hospitals, penal institutions, military bases, airports, turnpikes, limited access highway rest stops, or other transportation facilities. These locations often operate in smaller spaces and may be in multi-brand environments. The needs of the host institution can significantly impact the operation of the Brueggers Bagels unit.
Licensed Bakeries, while similar in concept to traditional Brueggers Bagels bakeries, operate differently due to their unique settings. The Franchise Disclosure Document states that references to 'Bakeries' include Licensed Bakeries, and references to 'Franchise Agreement' refer to both the Franchise Agreement and the License Agreement, unless otherwise specified. This means that the general terms and conditions apply to both types of locations, but franchisees should be aware of the specific operational differences and potential impacts from the host institution when considering a Non-Traditional Facility.