How long does the license between BEI and Brueggers Bagels remain in effect?
Brueggers_Bagels Franchise · 2025 FDDAnswer from 2025 FDD Document
The license between BEI, its successors and assigns, and us will remain in effect as long as we have a Franchise Agreement in effect. We and BEI may change the license agreement only if we both agree to the changes. BEI can stop us from using the Proprietary Marks only if we fail to maintain standards for products or services sold or provided under any of the Proprietary Marks. BEI can also license others to use the Proprietary Marks for any business activities allowed under the contract provisions described in Item 12. Otherwise, the license from BEI does not limit our right to use, or to license you to use, the Proprietary Marks. Other than the license from BEI, there are no agreements that limit our rights to use or license the use of the Proprietary Marks.
Source: Item 13 — TRADEMARKS (FDD pages 45–47)
What This Means (2025 FDD)
According to Brueggers Bagels's 2025 Franchise Disclosure Document, the license agreement between Bruegger's Enterprises, Inc. (BEI) and Brueggers Bagels will remain in effect as long as Brueggers Bagels has a Franchise Agreement in effect. This means that Brueggers Bagels's right to use the trademarks, service marks, and logos associated with the Brueggers Bagels system is tied directly to the duration of its franchise agreements.
Brueggers Bagels and BEI have the ability to modify the license agreement, but only if both parties agree to the changes. BEI can prevent Brueggers Bagels from using the Proprietary Marks if Brueggers Bagels fails to maintain the standards for products or services sold under those marks. BEI also retains the right to license others to use the Proprietary Marks for business activities allowed under Item 12 of the contract.
This arrangement ensures that Brueggers Bagels can continue to operate and use the brand's intellectual property as long as they adhere to the terms of their Franchise Agreement and maintain the required quality standards. For a prospective franchisee, this highlights the importance of understanding and complying with the Franchise Agreement to ensure the continued right to operate under the Brueggers Bagels brand.