What does Brueggers Bagels lend to the Licensee during the term of the license?

• 1.1. Grant of License. In reliance on Licensee's representations that it has the sole right to operate and manage the food service operations in the Facility, Licensor grants to Licensee, and Licensee accepts, a license to use and display the Marks and utilize the System in connection with the operation of a Bakery within the Facility, upon the terms and subject to the provisions of this Agreement. As long as Licensee fully complies with the terms of this Agreement, Licensee shall have the sole right to operate and manage a Bakery in the Facility during the Term (as defined below).
• 1.2. Reserved Rights. Licensor has and reserves all other rights not expressly granted to Licensee herein including the right, in its sole discretion, to develop and operate and grant any other person or entity the right to develop and operate Bakeries at any location, wherever located. In addition, Licensor has the right, in its sole discretion, to offer and sell, and license and/or franchise others to offer and sell, any products or services under marks other than the Marks at any location wherever located, including within or outside of the Facility. Notwithstanding the foregoing, provided that Licensee is in compliance with this Agreement in all material respects and makes commercially reasonable efforts to bid or develop additional Bruegger's locations in the Facility, then Licensor agrees that during the Term, it will not develop and operate or grant any other person or entity the right to develop and operate a Bruegger's Bakery in the same Facility of the

Source: Item 22 — CONTRACTS (FDD page 61)