If Brueggers Bagels modifies or substitutes its Proprietary Marks, who is responsible for the costs associated with implementing the changes?

According to Brueggers Bagels's 2025 Franchise Disclosure Document, the franchisee is responsible for the costs associated with implementing any modifications or substitutions to the Proprietary Marks. Brueggers Bagels retains the right to modify its Proprietary Marks or substitute different proprietary marks for use in identifying their restaurants and the System.

This means that if Brueggers Bagels decides to change its logo, branding, or other proprietary marks, franchisees must promptly implement these changes at their own cost and expense. This could involve updating signage, marketing materials, menus, and other items that display the brand's trademarks. Brueggers Bagels explicitly states that it has no obligation or liability to the franchisee as a result of these modifications or substitutions.

This requirement places a financial burden on the franchisee, as they must bear the costs of rebranding or updating their business to reflect the changes made by Brueggers Bagels. It is a fairly standard practice in franchising for franchisees to bear the cost of implementing brand updates, as maintaining a consistent brand image is crucial for the overall success of the franchise system. However, prospective franchisees should carefully consider these potential costs when evaluating the Brueggers Bagels franchise opportunity.