What happens if a Brueggers Bagels franchisee fails to de-identify the premises when required?
Brueggers_Bagels Franchise · 2025 FDDAnswer from 2025 FDD Document
- 18.1.4. Take such action as may be necessary to cancel any assumed name registration or equivalent registration, and any e-mail address or domain name registration, obtained by you which contains "Bruegger's" or any other Proprietary Marks, and furnish evidence satisfactory to us of compliance with this obligation within five (5) days after termination or expiration of this Agreement. You hereby appoint us your attorney-in-fact to carry out the requirements of this Section 18.1.4, if you fail to do so within such five (5) day period;
Source: Item 22 — CONTRACTS (FDD page 61)
What This Means (2025 FDD)
According to the 2025 Brueggers Bagels Franchise Disclosure Document, if a franchisee fails to take the necessary actions to cancel any assumed name registration, equivalent registration, email address, or domain name registration containing "Bruegger's" or other Proprietary Marks within five days after the termination or expiration of the Franchise Agreement, Brueggers Bagels is appointed as the franchisee's attorney-in-fact to carry out these requirements.
This means that Brueggers Bagels has the legal authority to act on behalf of the franchisee to ensure the de-identification is completed. This measure protects Brueggers Bagels' brand and proprietary marks by preventing unauthorized use after the franchise agreement ends.
It is crucial for prospective franchisees to understand this clause, as failure to comply with de-identification requirements can result in Brueggers Bagels taking control of these actions, potentially incurring costs or actions that the franchisee might not prefer. Franchisees should ensure they understand and are prepared to meet these obligations upon termination or expiration of their agreement to avoid any complications.