For the guest satisfaction program at Brueggers Bagels, what fees are franchisees responsible for paying?

According to Brueggers Bagels's 2025 Franchise Disclosure Document, franchisees are required to offer a guest satisfaction survey on guest receipts and catering invoices. The current program is managed by Service Management Group (SMG). As a Brueggers Bagels franchisee, you must pay all fees due to Brueggers Bagels or the vendor for third-party surveys. These fees include charges for services, audit failures, or non-compliance with vendors. This means that franchisees are responsible for not only the standard costs of the guest satisfaction program but also any additional fees incurred due to failing audits or not adhering to vendor requirements.

This requirement ensures that Brueggers Bagels maintains a consistent standard of guest feedback and service quality across all franchise locations. By using a designated vendor and adhering to the program's guidelines, Brueggers Bagels aims to gather reliable data on customer satisfaction, which can be used to improve operations and customer experience. However, franchisees should be aware that non-compliance or poor performance can lead to additional costs, impacting their profitability.

Prospective franchisees should carefully review the terms and conditions of the guest satisfaction program, including the fee structure and compliance requirements, to fully understand their financial obligations. It is also important to note that Brueggers Bagels reserves the right to change the program with reasonable notice, which could potentially affect the fees and requirements for franchisees. Therefore, staying informed about any updates or changes to the program is crucial for maintaining compliance and managing costs effectively.