What was the goodwill amount reported for Brueggers Bagels as of December 31, 2024?

According to Brueggers Bagels's 2025 Franchise Disclosure Document, the company had a gross goodwill of $341.9 million as of December 31, 2024. Goodwill represents the excess of acquisition costs over the estimated fair value of acquired assets, minus assumed liabilities.

For financial accounting and reporting, Brueggers Bagels reports results for two business units: the Coffee business unit and the Bagel Brands business unit. The company has allocated its goodwill into seven reporting units within these business units, including Coffee Retail, Coffee Commercial, Coffee Domestic Franchise & Licensing, Coffee International Franchise & Licensing, Bagels Retail, Bagels Commercial, and Bagels Domestic Franchise & Licensing.

During the fiscal year ended December 31, 2024, Brueggers Bagels wrote off the goodwill associated with its Coffee Commercial reporting unit due to the sale of assets related to Caribou-branded packaged coffee products. The company performs annual impairment tests on goodwill, and for the fiscal years ended December 31, 2024, and December 26, 2023, they elected to perform a qualitative assessment to determine if indicators of impairment existed. The qualitative assessment found no indicators that would require further testing for impairment, and there were no goodwill impairment charges for the fiscal years ended December 31, 2024, December 26, 2023, and December 27, 2022.