What is a Brueggers Bagels franchisee required to do regarding trade name or fictitious name registrations?
Brueggers_Bagels Franchise · 2025 FDDAnswer from 2025 FDD Document
Take such action as may be necessary to cancel any assumed name registration or equivalent registration, and any e-mail address or domain name registration,
obtained by you which contains "Bruegger's" or any other Proprietary Marks, and furnish evidence satisfactory to us of compliance with this obligation within five (5) days after termination or expiration of this Agreement. You hereby appoint us your attorney-in-fact to carry out the requirements of this Section 18.1.4, if you fail to do so within such five (5) day period;
Source: Item 22 — CONTRACTS (FDD page 61)
What This Means (2025 FDD)
According to the 2025 Brueggers Bagels Franchise Disclosure Document, upon termination or expiration of the Franchise Agreement, a franchisee must take necessary actions to cancel any assumed name registration or equivalent registration, as well as any e-mail address or domain name registration, that contains "Bruegger's" or any other Proprietary Marks.
This obligation ensures that the franchisee no longer uses the Brueggers Bagels brand name or associated marks after the agreement ends. The franchisee must also provide evidence of compliance with this requirement to Brueggers Bagels within five days after the termination or expiration of the agreement.
Furthermore, if the franchisee fails to comply within the specified five-day period, they appoint Brueggers Bagels as their attorney-in-fact to carry out these cancellation requirements. This provision grants Brueggers Bagels the authority to ensure the removal of their brand name from any registrations held by the former franchisee, protecting their brand identity and preventing unauthorized use.