Is a Brueggers Bagels franchisee required to participate in customer loyalty programs?

According to the 2025 Brueggers Bagels Franchise Disclosure Document, the franchisee's participation in customer loyalty programs is not explicitly detailed. However, the document does mention that Brueggers Bagels may establish a catering and take-out program, referred to as "Off-Premises Programs," in which franchisees may be required to participate. If such a program is established, the franchisee must pay any associated fees and costs and adhere to all specified rules and procedures.

While the FDD does not specifically address mandatory customer loyalty programs, it does state that Brueggers Bagels' system includes advertising and promotional programs, which the franchisor may change at its sole discretion. These programs are part of the broader "System" that franchisees are required to implement, suggesting that participation in marketing initiatives is generally expected.

To gain a clearer understanding of any mandatory customer loyalty programs, a prospective Brueggers Bagels franchisee should directly inquire with the franchisor about the specific requirements and costs associated with such programs. This inquiry should clarify whether participation is mandatory, the nature of the programs, and the financial implications for the franchisee.