What is a Brueggers Bagels franchisee prohibited from doing regarding statements about Brueggers Bagels or its franchisees after termination?
Brueggers_Bagels Franchise · 2025 FDDAnswer from 2025 FDD Document
- 10.1.2. Cease to use the confidential methods, procedures, and techniques associated with the System, the "Bruegger's" and "Bruegger's Bagels" names and marks, all other Proprietary Marks, the Works, and all other distinctive forms, slogans, signs, symbols, Web sites, domain names, email addresses, other electronic identifiers, and devices associated with the System; withdraw all advertising matter (including electronic marketing); and except as provided in Section 10.2 below not thereafter, directly or indirectly, represent yourself to the public or hold yourself out as a present or former franchisee of ours;
Source: Item 22 — CONTRACTS (FDD page 61)
What This Means (2025 FDD)
According to Brueggers Bagels's 2025 Franchise Disclosure Document, upon termination or expiration of the Franchise Agreement, a franchisee is restricted from representing themselves to the public as a present or former franchisee of Brueggers Bagels, either directly or indirectly. This restriction is in place to protect the Brueggers Bagels brand and prevent any confusion among customers.
This means that after the franchise agreement ends, the franchisee cannot make any statements or claims that would suggest they are still affiliated with Brueggers Bagels. This includes removing all signs, letterhead, and other articles which display the Proprietary Marks. The franchisee must cease using the Bruegger's and Bruegger's Bagels names and marks.
This obligation ensures a clean break between the franchisee and the Brueggers Bagels system, preventing potential damage to the brand's reputation or misleading claims about the standards and services offered. The franchisee's actions must clearly indicate that they are no longer part of the Brueggers Bagels franchise network.