factual

For a Brueggers Bagels franchise, what is the franchisee required to use the premises for?

Brueggers_Bagels Franchise · 2025 FDD

Answer from 2025 FDD Document

r's" and "Bruegger's Bagels" and such other trade names, service marks, trademarks, logos, emblems, and indicia of origin as we may hereafter designate for use in connection with the System (the "Proprietary Marks").

  • E. Franchisee understands and acknowledges the importance of Franchisor's uniformly high standards of quality and service and the necessity of operating the Bakeries in strict conformity with Franchisor's quality control standards and specifications.
  • F. Franchisee wishes to obtain the right to establish and operate a Bruegger's Bakery at the Premises (as defined below);

NOW, THEREFORE, the parties agree as follows:

1. DEFINITIONS

The terms defined in the "Background" section and this Section 1 have the meanings set forth in those Sections. Other capitalized terms used in this Agreement are defined where they appear within the text of the Agreement.

  • 1.1. "Bakery" means a bakery restaurant operated by us, our affiliate, or an authorized franchisee using the System and the Proprietary Marks.
    • 1.2. "BEI" means Bruegger's Enterprises, Inc., our parent company.
  • 1.3. "Brand Marketing Fund" means the common pool of funds for advertising and promotion to which Bruegger's Bagels franchisees contribute and which we administer as provided in Section 14.
  • 1.4. "Co-Branded Location" means a facility at which a BRUEGGER'S-branded outlet and an outlet of another brand operate in conjunction with each other.
  • 1.5. "Designated Supplier" means a manufacturer, wholesaler, distributor, dealer, retailer, or other vendor or source that we designate as the source for particular for products or services.
  • 1.6. "Development Agreement" means the Bruegger's Bagels Development Agreement in effect between you and us, if any.
  • 1.7. "Franchisee Affiliate" means any business entity that controls, is controlled by, or is under common control with Franchisee.
  • 1.8. "Gross Sales" means all sales generated through the Bakery including fees for any products or goods you sell, whether for cash or credit (regardless of collectability, except as provided below), and income of every kind or nature related to the Bakery, including, without limitation, revenues from the sale of branded merchandise and food products, whether from sales on the Premises, by delivery, from catering if the Bakery provides the product, by on-line, internet or phone-app ordering if picked up at the Bakery or at wholesale (whether the sales method is permitted or not) and from the use of vending machines or similar arcade-like machines. In the event your business operations are interrupted and you receive business interruption insurance proceeds, then the amount of Gross Sales used by you to determine your loss will be deemed the Gross Sales for that period and deemed made when you receive the insurance proceeds. "Gross Sales" does not include any sales tax or other taxes you collect from customers for transmittal to the appropriate taxing authority. Gross Sales includes the retail value of all products sold in connection with the redemption of coupons, gift certificates, gift cards or vouchers; however, at the time such coupons, gift certificates, gift cards or vouchers are purchased, the

retail price may be excluded from Gross Sales for the purpose of determining the amount of Gross Sales upon which fees are due. When calculating Gross Sales, you may deduct that portion of the normal full menu price of any item that you do not collect as a result of BFC-approved promotions (whether local or system-wide, including coupons) and manager discounts (collectively, "Sales Discounts"), as well as discounted employee meals. Sales Discounts and discounted employee meals must be fully disclosed on all reports you submit to BFC, and BFC reserves the right, in its sole discretion, to disallow any Sales Discounts not meeting the requirements we set forth. We reserve the right to modify our policies consistent with restaurant industry practices regarding revenue recognition, revenue reporting, and the inclusion in or exclusion of certain revenue from "Gross Sales" as circumstances, business practices, and technology change. We reserve the right to modify our policies consistent with restaurant industry practices regarding revenue recognition, revenue reporting, and the inclusion in or exclusion of certain revenue from "Gross Sales" as circumstances, business practices, and technology change.

  • 1.9. "Non-Traditional Location" means a facility where the primary function is not a restaurant business, such as (but not limited to) a performing arts center, arena, stadium, shopping mall, department store, retail store, wholesale club, grocery store, supermarket, casino, amusement park, fairground, college or university, factory, hospital, penal institution, military base, airport, turnpike, limited access highway rest stop, or other transportation facility.
  • 1.10. "Operating Partner" means the individual whose role is defined in Section 8.21 and who is identified in Exhibit A.
  • 1.11. "Premises" means the location that we have approved for the Bakery, as specified in Exhibit A.
  • **1.12.

Source: Item 22 — CONTRACTS (FDD page 61)

What This Means (2025 FDD)

According to the 2025 Brueggers Bagels Franchise Disclosure Document, a franchisee wishes to obtain the right to establish and operate a Bruegger's Bakery at the Premises. The term "Bakery" means a bakery restaurant operated by Brueggers Bagels, its affiliate, or an authorized franchisee using the System and the Proprietary Marks. The "System" relates to the preparation and promotion of bagels, baked goods, cream cheese, sandwiches, soups, salads, and other food and beverage items. The distinguishing characteristics of the System include bagels and cream cheese products prepared in accordance with secret and proprietary recipes and manufacturing processes owned by Brueggers Bagels and its affiliates; distinctive exterior and interior Bakery design, décor, color scheme, fixtures, and furnishings; standards and specifications for ingredients, food preparation, equipment, supplies, and Bakery operations, as well as uniform standards, specifications, methods, policies and procedures for Bakery operations, proprietary inventory and management control, training and assistance; and advertising and promotional programs. Brueggers Bagels identifies the System and the restaurants operating under it by means of the marks "Bruegger's" and "Bruegger's Bagels" and such other trade names, service marks, trademarks, logos, emblems, and indicia of origin as Brueggers Bagels may hereafter designate for use in connection with the System.

Upon termination or expiration of the Franchise Agreement, the franchisee must cease to operate the Bakery and cease to use the confidential methods, procedures, and techniques associated with the System, the "Bruegger's" and "Bruegger's Bagels" names and marks, all other Proprietary Marks, the Works, and all other distinctive forms, slogans, signs, symbols, Web sites, domain names, e-mail addresses, other electronic identifiers, and devices associated with the Bakery or the System; withdraw all advertising matter (including electronic marketing); remove from the Premises all signs, letterhead, and other articles which display the Proprietary Marks; and except as provided in Section 18.2 below not thereafter, directly or indirectly, represent yourself to the public or hold yourself out as a present or former franchisee of ours. The franchisee must also deliver to Brueggers Bagels the Manuals and all other records, correspondence.

In practical terms, this means a Brueggers Bagels franchisee is obligated to use the premises specifically for operating a Brueggers Bagels bakery restaurant, adhering strictly to the franchisor's established system, standards, and brand identity. This includes following proprietary recipes, using designated designs and décor, and offering approved food and beverage items. The franchisee cannot deviate from this defined use, and upon termination of the agreement, they must cease all Brueggers Bagels-related operations and branding at the location.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.