Where can I find more detailed information about my obligations as a Brueggers Bagels franchisee?
Brueggers_Bagels Franchise · 2025 FDDAnswer from 2025 FDD Document
18. OBLIGATIONS UPON TERMINATION OR EXPIRATION
- 18.1. De-Identification. Except as provided in Section 18.2 below, upon termination or expiration of this Agreement, you must:
- 18.1.1. Cease to operate the Bakery;
- 18.1.2. Cease to use the confidential methods, procedures, and techniques associated with the System, the "Bruegger's" and "Bruegger's Bagels" names and marks, all other Proprietary Marks, the Works, and all other distinctive forms, slogans, signs, symbols, Web sites, domain names, e-mail addresses, other electronic identifiers, and devices associated with the Bakery or the System; withdraw all advertising matter (including electronic marketing); remove from the Premises all signs, letterhead, and other articles which display the Proprietary Marks; and except as provided in Section 18.2 below not thereafter, directly or indirectly, represent yourself to the public or hold yourself out as a present or former franchisee of ours;
- 18.1.3. Deliver to us the Manuals and all other records, correspondence, and instructions in your possession or control, in any medium, that contain confidential information, trade secrets, or know-how relating to the System or the operation of a Bakery, all of which you acknowledge to be our property;
- 18.1.4. Take such action as may be necessary to cancel any assumed name registration or equivalent registration, and any e-mail address or domain name registration,
obtained by you which contains "Bruegger's" or any other Proprietary Marks, and furnish evidence satisfactory to us of compliance with this obligation within five (5) days after termination or expiration of this Agreement. You hereby appoint us your attorney-in-fact to carry out the requirements of this Section 18.1.4, if you fail to do so within such five (5) day period;
- 18.1.5. Not use any reproduction, counterfeit, copy, or colorable imitation of the Proprietary Marks or the Works in connection with any other business which, in our sole discretion, is likely to cause confusion, mistake, or deception or to dilute our and our affiliates' rights in and to the Proprietary Marks and the Works.
Source: Item 9 — FRANCHISEE'S OBLIGATIONS (FDD pages 29–31)
What This Means (2025 FDD)
According to the 2025 Brueggers Bagels Franchise Disclosure Document, Item 22 discusses contracts related to the franchise agreement. Specifically, it outlines obligations upon termination or expiration of the agreement.
Upon termination or expiration of the Brueggers Bagels Franchise Agreement, a franchisee must cease operating the bakery and discontinue using any confidential methods, procedures, and techniques associated with the Brueggers Bagels system. This includes the brand names, proprietary marks, slogans, websites, domain names, email addresses, and other electronic identifiers. Franchisees must also withdraw all advertising material, including electronic marketing, and remove all signs and letterheads displaying the proprietary marks from the premises. They cannot represent themselves as a current or former franchisee, except as provided in Section 18.2 of the agreement.
Additionally, franchisees must deliver all manuals, records, correspondence, and instructions containing confidential information, trade secrets, or know-how related to the Brueggers Bagels system to the franchisor. Franchisees must also take necessary actions to cancel any assumed name registrations or equivalent registrations, as well as any email addresses or domain name registrations containing "Bruegger's" or other proprietary marks. Evidence of compliance with this obligation must be provided within five days after termination or expiration of the agreement. The franchisor is appointed as the attorney-in-fact to carry out these requirements if the franchisee fails to do so within the specified period.
Finally, franchisees are prohibited from using any reproduction, counterfeit, copy, or colorable imitation of the proprietary marks or the works in connection with any other business that could cause confusion, mistake, or deception, or dilute the franchisor's rights to the proprietary marks and the works. These obligations are designed to protect the Brueggers Bagels brand and system after a franchise agreement ends.