What is the exclusive purpose for which a Brueggers Bagels Marketing Co-op will be organized?

According to the 2025 Brueggers Bagels Franchise Disclosure Document, a Marketing Co-op will be organized exclusively for creating, managing, and implementing advertising programs for its members. This means that the primary function of the co-op is to pool resources from franchisees to develop marketing strategies and materials that promote the Brueggers Bagels brand and drive business to individual locations.

As a Brueggers Bagels franchisee, you would be required to participate in the Marketing Co-op if one is established for your bakery's area. The FDD states that Brueggers Bagels has the right to designate any geographic area for establishing a Marketing Co-op. Your contributions to the co-op would fund the development and execution of advertising programs. However, all advertising and promotional plans or materials used by the Marketing Co-op must receive prior approval from Brueggers Bagels.

Brueggers Bagels also retains the right to modify the organization and governing documents of any Marketing Co-op. Additionally, the franchisor may grant exemptions from the Marketing Co-op membership or contribution requirements to franchisees under certain circumstances. This could be beneficial if a franchisee faces financial hardship or has other valid reasons for seeking an exemption, although the decision to grant an exemption rests solely with Brueggers Bagels.