After the Brueggers Bagels Development Agreement terminates, what must I stop using related to the Bruegger's system?
Brueggers_Bagels Franchise · 2025 FDDAnswer from 2025 FDD Document
Further, upon termination or expiration of this Agreement, except as may be otherwise provided under the terms of any Franchise Agreement which remains in effect between us and you, you must:
10.1.2. Cease to use the confidential methods, procedures, and techniques associated with the System, the "Bruegger's" and "Bruegger's Bagels" names and marks, all other Proprietary Marks, the Works, and all other distinctive forms, slogans, signs, symbols, Web sites, domain names, email addresses, other electronic identifiers, and devices associated with the System; withdraw all advertising matter (including electronic marketing); and except as provided in Section 10.2 below not thereafter, directly or indirectly, represent yourself to the public or hold yourself out as a present or former franchisee of ours;
10.1.4. Take such action as may be necessary to cancel any assumed name registration or equivalent registration, and any e-mail address or domain name registration, obtained by you which contains "Bruegger's" or any other Proprietary Marks, and furnish evidence satisfactory to us of compliance with this obligation within five (5) days after termination or expiration of this Agreement.
Source: Item 22 — CONTRACTS (FDD page 61)
What This Means (2025 FDD)
According to the 2025 Brueggers Bagels Franchise Disclosure Document, upon termination or expiration of the Development Agreement, the developer must cease using several elements associated with the Brueggers Bagels system. Specifically, the developer must stop using confidential methods, procedures, and techniques related to the Brueggers Bagels system. This includes the "Bruegger's" and "Bruegger's Bagels" names and marks, all other Proprietary Marks, the Works, and all other distinctive forms, slogans, signs, symbols, websites, domain names, email addresses, other electronic identifiers, and devices associated with the Brueggers Bagels system.
Furthermore, the developer is obligated to withdraw all advertising matter, including electronic marketing, and cannot directly or indirectly represent themselves to the public as a present or former Brueggers Bagels franchisee, unless otherwise provided under the terms of any Franchise Agreement which remains in effect. This ensures a clear separation between the developer and the Brueggers Bagels brand after the agreement concludes.
Additionally, the developer must take necessary actions to cancel any assumed name registration or equivalent registration, as well as any email address or domain name registration, that contains "Bruegger's" or any other Proprietary Marks. Evidence of compliance with this obligation must be furnished within five days after the termination or expiration of the Development Agreement. This prevents any continued association or potential confusion in the marketplace after the agreement ends.