What determines how Brueggers Bagels licensees should accept, use, and display the Marks?
Brueggers_Bagels Franchise · 2025 FDDAnswer from 2025 FDD Document
the Trademarks.** Licensee shall not do any act or thing in derogation of any of the rights of Licensor in connection with the Marks or the System, either during the Term or after, and Licensee shall use the Marks and the System only for the uses and in the manner as provided in this Agreement. Any unauthorized use of the Marks or System constitutes a material breach of this Agreement and an infringement of the rights of Licensor in and to the Marks and System. All provisions of this Agreement applicable to the Marks and System apply to all additional trademarks, service marks and commercial symbols authorized for use by and licensed to Licensee by Licensor or its affiliates after the Effective Date. Without limiting the foregoing, Licensee may not use any Mark (or any abbreviation, modification or colorable imitation) as part of any corporate or legal business name or in any other manner (including as an electronic media identifier, such as a web site, web page or domain name) unless Licensor expressly authorizes in writing.
- 3.3. Prohibition Against Disputing Licensor Rights. During or after the Term, Licensee shall not in any way dispute or impugn the validity of the Marks or System, or the rights of Licensor to them, or the rights of Licensor or other licensees of Licensor to use them.
3.4. Use of Trademarks.
- (a) Subject to the approval of the Lessor, Licensee shall affix to the Bakery, at such places as may permissibly be affixed in accordance with Licensee's Management Agreement and/or Lease for the Facility, signs containing the Marks in the size, color and quality of that prescribed by Licensor and approved by the Lessor. Licensee shall not display signs containing any of the Marks at any place to which Licensor reasonably objects.
- (b) Licensee shall accept, use and display, as may be applicable, such Marks in accordance with the Standards, which may be determined by Licensor from time to time.
- (c) Licensee shall ensure that the Marks
Source: Item 22 — CONTRACTS (FDD page 61)
What This Means (2025 FDD)
According to Brueggers Bagels's 2025 Franchise Disclosure Document, the standards set by the licensor dictate how licensees should accept, use, and display the Marks. These standards can be determined and modified by Brueggers Bagels from time to time.
Specifically, Brueggers Bagels licensees must affix signs containing the Marks to the Bakery in places permissible under their Management Agreement and/or Lease for the Facility. The size, color, and quality of these signs must align with what Brueggers Bagels prescribes and the Lessor approves. Licensees cannot display signs with any of the Marks in locations that Brueggers Bagels reasonably objects to.
Licensees must also ensure that the Marks bear the appropriate registration symbols (®), (™), or (SM) as directed by Brueggers Bagels. They are prohibited from registering the Marks as part of any Internet domain name or URL. Furthermore, licensees need written consent from Brueggers Bagels to display or use any of the Marks or other intellectual property in connection with any website advertising or listing, which may require licensing of any domain name containing any Marks by Licensor to Licensee.
Brueggers Bagels retains the right to modify or discontinue the use of any Marks and introduce additional or substitute trademarks. Licensees must comply with these directives and display such changes at their own expense within a reasonable time after receiving written notice. However, the franchisee will not be required to expend more than $5,000 in any 12 month period to comply with these changes.