What criteria does Brueggers Bagels evaluate in the site approval process?
Brueggers_Bagels Franchise · 2025 FDDAnswer from 2025 FDD Document
Before acquiring a site for the Bakery, you must submit any information that we reasonably request to evaluate the proposed site. In order to accomplish this, you must provide fully executed site control documentation, related addenda, a preliminary site plan, and a site selection form. The criteria that we evaluate in the site approval process include, but are not limited to, accessibility, visibility, traffic counts, traffic patterns, demographics, available parking, and local competition. We will provide the standard site selection assistance for each Bakery. We may physically review your proposed sites and provide on-site evaluations, if we deem them advisable. We will accept or reject the proposed site in writing within 30 days after we receive all requested information from you for a proposed site. After site approval, we will provide you with a Franchise Agreement or License Agreement for that site. The site that we approved will be designated as the "Premises" in Exhibit A to the Franchise Agreement. If we reject your proposed site, we will encourage you to submit alternative site(s). If we do not approve a site, and accordingly you are not open and in operation within nine months after signing the Franchise Agreement, the Franchise Agreement will terminate.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, MANUALS AND TRAINING (FDD pages 32–42)
What This Means (2025 FDD)
According to Brueggers Bagels's 2025 Franchise Disclosure Document, the company evaluates several criteria when considering a potential site for a new bakery. These criteria include accessibility, visibility, traffic counts, traffic patterns, demographics, available parking, and local competition. Before Brueggers Bagels evaluates a site, the franchisee must submit all requested information, including site control documentation, related addenda, a preliminary site plan, and a site selection form.
Brueggers Bagels may also conduct physical reviews of proposed sites and provide on-site evaluations if deemed necessary. The company will then either accept or reject the proposed site in writing within 30 days of receiving all the required information from the franchisee. Upon approval, Brueggers Bagels will provide a Franchise Agreement or License Agreement for the specific site, which will be designated as the "Premises" in the agreement.
If Brueggers Bagels rejects the proposed site, they will encourage the franchisee to submit alternative locations. It's important to note that if a site is not approved and the bakery is not open and operating within nine months after signing the Franchise Agreement, the agreement may be terminated. Therefore, franchisees need to carefully consider potential sites and ensure they meet Brueggers Bagels's criteria to avoid potential delays and termination of the agreement.