What is considered a 'Co-Branded Location' for a Brueggers Bagels franchise?

According to the 2025 Brueggers Bagels Franchise Disclosure Document, a 'Co-Branded Location' is defined as a facility where a Brueggers Bagels-branded outlet and an outlet of another brand operate in conjunction with each other. This means that a Brueggers Bagels franchise could potentially share space with another business, offering the products of both brands at the same location.

For a prospective franchisee, this definition is important because it opens up possibilities for non-traditional locations and partnerships. A co-branded location could offer benefits such as shared overhead costs, increased customer traffic from both brands, and cross-promotional opportunities. However, it also introduces complexities such as coordinating operations with another brand, potential conflicts in brand image or standards, and the need to share revenue and decision-making.

Brueggers Bagels retains the right to operate and franchise Co-Branded Locations, whether inside or outside of a franchisee's protected area. This means that Brueggers Bagels could establish a co-branded location near a franchisee's existing bakery, and the franchisee would have no recourse. Prospective franchisees should carefully consider the implications of co-branding on their investment and discuss any concerns with the franchisor before signing the agreement.