Besides on-premises consumption and personal carry-out, under what condition can a Brueggers Bagels franchisee sell products through other channels?

According to Brueggers Bagels' 2025 Franchise Disclosure Document, the franchisor and its affiliates have the right to develop, manufacture, market, sell, and distribute packaged food products or any other goods or services under the Bruegger's mark through any channel of distribution other than a Bakery. This includes, but is not limited to, the Internet, supermarkets, specialty food stores, convenience stores, wholesale clubs, and retail food stores, anywhere in the world. This right is retained by Brueggers Bagels regardless of its effect on any Bakery that a franchisee operates.

This means that while a Brueggers Bagels franchisee focuses on the traditional bakery model, the franchisor retains broad rights to explore alternative distribution channels. These channels could potentially compete with a franchisee's sales, as the franchisor can sell Brueggers Bagels-branded products in supermarkets or online.

For a prospective franchisee, this highlights the importance of understanding the competitive landscape and potential for the franchisor to engage in alternative distribution methods. It would be prudent to discuss with Brueggers Bagels their specific plans for these alternative channels and how they might impact a franchisee's business. Understanding the franchisor's strategy can help a franchisee assess the potential risks and opportunities associated with the franchise.