After a Brueggers Bagels bakery opens, is the franchisee able to purchase advertising and promotional materials produced independently from the SMF?
Brueggers_Bagels Franchise · 2025 FDDAnswer from 2025 FDD Document
After your Bakery opens, we will:
- c) Make available to you for purchase any advertising and promotional materials that we may produce independently from the SMF. (Section 4.6 of the Franchise Agreement; Section 6.3 of the License Agreement)
You can use your own advertising and promotional material if it conforms to our standards. We must approve the type and format (print, radio, television, and Internet) of all advertising and promotion. You must submit written samples of all proposed advertising and promotional plans and materials to us for approval at least 30 days before their intended use. If we prepared or approved those plans and materials within the last 12 months, then you need not obtain additional approval. If we do not reject plans or materials within 15 days after receiving them, then you may consider those plans and materials approved. (Sections 14.5 and 14.9 of the Franchise Agreement)
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, MANUALS AND TRAINING (FDD pages 32–42)
What This Means (2025 FDD)
According to Brueggers Bagels's 2025 Franchise Disclosure Document, after a bakery opens, franchisees can purchase advertising and promotional materials that Brueggers Bagels produces independently from the Systemwide Marketing Fund (SMF). This provides franchisees with access to professionally developed marketing resources. However, franchisees are also allowed to create their own advertising and promotional materials, provided they conform to Brueggers Bagels's standards.
Brueggers Bagels requires franchisees to submit written samples of all proposed advertising and promotional plans and materials for approval at least 30 days before their intended use. If Brueggers Bagels prepared or approved the plans and materials within the last 12 months, additional approval is not needed. If Brueggers Bagels does not reject the plans or materials within 15 days after receiving them, the franchisee may consider them approved. This ensures that all advertising aligns with the brand's image and standards.
This dual approach allows Brueggers Bagels franchisees to leverage both corporate-created materials and their own local marketing initiatives, offering flexibility while maintaining brand consistency. Franchisees should factor in the time required for approval when planning their marketing activities to ensure compliance with Brueggers Bagels's requirements.