Can Brueggers Bagels or its affiliates operate or franchise Brueggers Bagels Licensed Bakeries at Non-Traditional Facilities?

According to Brueggers Bagels' 2025 Franchise Disclosure Document, Brueggers Bagels and its affiliates retain the right to operate and franchise Brueggers Bagels outlets at co-branded locations, as well as licensed bakeries at non-traditional facilities. This means that even if a franchisee has a Development Agreement or Protected Area, Brueggers Bagels can still establish or franchise these types of outlets within that area.

This is a significant consideration for potential franchisees as it introduces competition within their designated territory. The FDD specifies that the restriction on bakeries of the same type does not apply to co-branded locations or licensed bakeries in non-traditional facilities. This could impact a franchisee's potential customer base and revenue.

The FDD also states that Brueggers Bagels is not obligated to resolve conflicts between different brands regarding territory, customers, and franchisor support. This lack of obligation could create challenges for franchisees if competition arises from these alternative outlets. Therefore, prospective franchisees should carefully consider the potential impact of these competitive channels on their investment and profitability.