What advertising and promotional materials does Brueggers Bagels make available for purchase that are produced independently from the SMF?

According to Brueggers Bagels's 2025 Franchise Disclosure Document, the company will make available for purchase any advertising and promotional materials that they may produce independently from the Systemwide Marketing Fund (SMF). This means that in addition to the advertising and promotional activities funded and managed through the SMF, Brueggers Bagels also creates other marketing materials that franchisees can buy to support their local marketing efforts.

This provides franchisees with additional options for promoting their individual Brueggers Bagels location beyond what is offered through the SMF. While the FDD specifies that Brueggers Bagels will make these materials available, it does not list the specific types of advertising and promotional materials that might be offered.

Prospective franchisees should inquire with Brueggers Bagels about the specific types of advertising and promotional materials that are available for purchase, their costs, and how they can be used to enhance local marketing strategies. Understanding the range of available materials and their potential impact can help franchisees make informed decisions about their marketing investments.