According to the Brueggers Bagels License Agreement, what is the definition of 'Bakeries'?

According to the 2025 Brueggers Bagels Franchise Disclosure Document, a 'Bakery' is defined within the context of the License Agreement as a bakery restaurant. These restaurants are operated by Brueggers Bagels, its affiliates, or authorized franchisees. These Bakeries operate using the Brueggers Bagels system and proprietary marks. This definition is important as it sets the scope for what is considered a Brueggers Bagels franchise location.

The Brueggers Bagels system involves the preparation and promotion of bagels, baked goods, cream cheese, sandwiches, soups, salads, and other food and beverage items. The system also includes distinctive exterior and interior design, décor, color schemes, fixtures, and furnishings. Furthermore, the system incorporates standards and specifications for ingredients, food preparation, equipment, supplies, and Bakery operations, as well as uniform standards, specifications, methods, policies, and procedures for Bakery operations, proprietary inventory and management control, training and assistance, and advertising and promotional programs.

This definition clarifies that any restaurant operating under the Brueggers Bagels brand, adhering to its system, and utilizing its proprietary marks falls under the umbrella of a 'Bakery' as defined in the agreement. This is crucial for understanding the rights and obligations of both the franchisor and the franchisee within the franchise relationship. It also helps to distinguish authorized Brueggers Bagels locations from other businesses that may sell similar products but are not part of the Brueggers Bagels franchise system.