What are the trade names under which Browns Chicken operates BROWN'S Stores?

According to the 2025 Browns Chicken Franchise Disclosure Document, Browns Chicken operates its BROWN'S Stores under the trade names "BROWN'S," "BROWN'S CHICKEN" and "BROWN'S CHICKEN & PASTA." This means that as a franchisee, you will be operating under one of these names, which are the officially recognized brands for Browns Chicken outlets. These trade names are the ones that Browns Chicken has established and uses to identify its stores to the public. Browns Chicken also owns and uses, promotes and licenses certain trade names, trademarks, service marks and other commercial symbols, and certain associated logos which have gained and continue to gain public acceptance and goodwill.

As a Browns Chicken franchisee, you are granted the right to use these trade names and marks as part of your franchise agreement. This is a standard practice in franchising, where the franchisee benefits from the established brand recognition and goodwill associated with the franchisor's trademarks. The use of these marks is subject to Browns Chicken's standards and guidelines, ensuring consistency across all franchised locations. Browns Chicken has extensive experience in and the ability to provide assistance and guidance in connection with the operation of BROWN'S Stores.

It is important for prospective franchisees to understand the specific requirements and restrictions associated with using Browns Chicken's trade names and trademarks. This includes adhering to the franchisor's marketing and branding guidelines, as well as maintaining the quality and consistency of products and services offered under these names. Franchisees should also be aware of any potential legal implications related to trademark infringement or misuse, and ensure they are in full compliance with the franchise agreement.