What standards must Browns Chicken franchisees adhere to in advertising and promotion?
Browns_Chicken Franchise · 2025 FDDAnswer from 2025 FDD Document
it in the amount of One Thousand Dollars ($1,000). Brown shall expend the Marketing Deposit in connection with the grand opening of Franchisee's Store, as well as for local advertising for the Store during the initial few months of operation.
- (2) Ongoing Local Advertising. Franchisee agrees to list and advertise the Store in each of the classified telephone directories distributed within its Territory, in such business classifications as Brown prescribes from time to time utilizing Brown's standard form of classified telephone directory advertisement. Prior to their use by Franchisee, samples of all local advertising and promotional materials not prepared or previously approved by Brown shall be submitted to Brown for approval. Promotional material includes but is not limited to materials and information provided by Franchisee
on a website or similar electronic medium. If written disapproval is not received by Franchisee within fifteen (15) days from the date of receipt by Brown of such materials, Brown shall be deemed to have given the required approval. Franchisee shall not use any advertising or promotional materials that Brown has disapproved. Franchisee may not use alternative distribution channels to promote the business or to make sales, including use of a toll-free number, catalog, web site, telephone, electronic communications, the Internet, texting, smartphones, personal digit assistants, any other computer on-line service, You Tube, facebook, Twitter, or any other communication device or means that is developed subsequent to the date of this Agreement. Franchisee agrees that the manner and content of any Franchisee advertising, marketing and/or selling on any website, ecommerce, wireless telephone, Internet, You Tube, facebook, Twitter, or other cyberspace application is subject to the prior written permission of Brown and must be done in strict compliance with the standards, policies and procedures established from time to time by Brown.
(3) Local Cooperative Advertising. Franchisee shall join any local advertising co-operative which has been or may be formed consisting of franchisees and/or Brownowned or Affiliate-owned Stores in his area. Brown assumes no direct or indirect liability or obligation to Franchisee or to any local co-operative with respect to the maintenance, direction, or administration of the co-operative, including without limitation, any failure by any franchisees to make any contributions to the co-operative.
12. RECORDS AND REPORTS.
**A.
Source: Item 22 — Contracts (FDD page 43)
What This Means (2025 FDD)
According to Browns Chicken's 2025 Franchise Disclosure Document, franchisees must adhere to specific standards in their advertising and promotional activities. Browns Chicken requires franchisees to list and advertise their store in classified telephone directories within their territory, using the franchisor's standard form of advertisement. All local advertising and promotional materials not prepared or previously approved by Browns Chicken must be submitted for approval, including website content and electronic media. Franchisees must receive written approval from Browns Chicken within fifteen days; otherwise, approval is assumed.
Browns Chicken strictly prohibits the use of any disapproved advertising or promotional materials. Franchisees are restricted from using alternative distribution channels for promotion or sales without prior written permission from Browns Chicken. This includes toll-free numbers, catalogs, websites, and various electronic communication methods like texting, smartphones, and social media platforms. Any advertising, marketing, or selling conducted on websites, e-commerce platforms, wireless telephones, the Internet, or social media must comply with the standards, policies, and procedures established by Browns Chicken.
Furthermore, all advertising and promotion must be completely factual and adhere to the highest standards of ethical advertising. Franchisees must avoid any business, advertising, or promotional practice that is unethical or potentially harmful to the Browns Chicken brand or other Browns Chicken stores. Browns Chicken also specifies that franchisees must comply with standards relating to advertising and promotion, as well as the use and illumination of signs, posters, displays and menu boards.