Who is responsible for the expenses associated with modifying or discontinuing the use of a Mark, or substituting a trademark or service mark for Browns Chicken?

According to Browns Chicken's 2025 Franchise Disclosure Document, the franchisee is responsible for expenses related to modifying or discontinuing the use of any Mark, or substituting a trademark or service mark for a discontinued Mark. This means that if Browns Chicken decides to change its branding or requires franchisees to update their signage, menus, or other materials bearing the brand's Marks, the franchisee will bear the costs associated with these changes.

This responsibility includes not only the direct costs of physically altering signs or materials but also any other expenses incurred in complying with Browns Chicken's directions. Franchisees must comply within a reasonable time frame after receiving notice from Browns Chicken regarding these changes.

This aspect of the franchise agreement places a financial burden on the franchisee, as they must be prepared to cover these potentially unforeseen expenses. It is important for prospective franchisees to factor in these potential costs when evaluating the overall investment and profitability of a Browns Chicken franchise. Franchisees should inquire about the likelihood and potential frequency of such changes to better anticipate these expenses.