Regarding advertising for Browns Chicken, are franchisees allowed to use public figures?

According to the 2025 Browns Chicken Franchise Disclosure Document, franchisees are not permitted to use public figures in their promotional efforts or advertising. The document explicitly states that Browns Chicken does not utilize public figures to promote its franchise, and franchisees are not granted the right to use the name of any public figure in their advertising. This restriction ensures that all advertising and promotional materials align with the brand's standards and image, maintaining consistency across all franchise locations.

This policy is in place to protect the Browns Chicken brand and ensure uniformity in marketing strategies. By prohibiting the use of public figures, Browns Chicken maintains control over its brand representation and avoids potential risks associated with celebrity endorsements. This approach helps to ensure that the brand's message remains consistent and focused on the quality of its products and services.

For a prospective franchisee, this means that all advertising and promotional materials must adhere to the guidelines set by Browns Chicken, without the inclusion of public figures. Franchisees should rely on the approved advertising materials and strategies provided by the franchisor to effectively promote their Browns Chicken store. Any deviation from these guidelines could result in non-compliance and potential penalties.