What is included in the definition of promotional material provided by a Browns Chicken franchisee?
Browns_Chicken Franchise · 2025 FDDAnswer from 2025 FDD Document
Prior to their use by Franchisee, samples of all local advertising and promotional materials not prepared or previously approved by Brown shall be submitted to Brown for approval. Promotional material includes but is not limited to materials and information provided by Franchisee
on a website or similar electronic medium. If written disapproval is not received by Franchisee within fifteen (15) days from the date of receipt by Brown of such materials, Brown shall be deemed to have given the required approval. Franchisee shall not use any advertising or promotional materials that Brown has disapproved. Franchisee may not use alternative distribution channels to promote the business or to make sales, including use of a toll-free number, catalog, web site, telephone, electronic communications, the Internet, texting, smartphones, personal digit assistants, any other computer on-line service, You Tube, facebook, Twitter, or any other communication device or means that is developed subsequent to the date of this Agreement. Franchisee agrees that the manner and content of any Franchisee advertising, marketing and/or selling on any website, ecommerce, wireless telephone, Internet, You Tube, facebook, Twitter, or other cyberspace application is subject to the prior written permission of Brown and must be done in strict compliance with the standards, policies and procedures established from time to time by Brown.
Source: Item 22 — Contracts (FDD page 43)
What This Means (2025 FDD)
According to Browns Chicken's 2025 Franchise Disclosure Document, promotional material includes materials and information provided by the franchisee on a website or similar electronic medium. This means that any advertising or marketing content a franchisee creates and distributes through online channels falls under the definition of promotional material.
Browns Chicken requires franchisees to submit samples of all local advertising and promotional materials not prepared or previously approved by Browns Chicken for approval. If the franchisee does not receive written disapproval within fifteen days of Browns Chicken receiving the materials, approval is assumed. The franchisee is prohibited from using any advertising or promotional materials that Browns Chicken has disapproved.
Furthermore, Browns Chicken maintains control over how franchisees promote the business online. Franchisees need prior written permission from Browns Chicken for any advertising, marketing, or selling activities conducted on websites, e-commerce platforms, wireless telephones, the Internet, or any other cyberspace application. These activities must strictly adhere to the standards, policies, and procedures established by Browns Chicken. This level of oversight is common in franchising to maintain brand consistency and protect the brand's reputation.