Where in the Browns Chicken franchise agreement can I find information about advertising and promotion?
Browns_Chicken Franchise · 2025 FDDAnswer from 2025 FDD Document
ons made to the Advertising Fund during the previous twelve (12) month period. Brown shall have the right to reinstate the Advertising Fund upon the same terms and conditions herein set forth upon thirty (30) days' prior written notice to Franchisee.
B. By Franchisee.
- (1) Grand Opening and Marketing Deposit. Franchisee shall conduct a Grand Opening advertising campaign within thirty (30) days of opening his BROWN's Store. Upon execution of this Agreement, Franchisee shall deposit with Brown a Marketing Deposit in the amount of One Thousand Dollars ($1,000). Brown shall expend the Marketing Deposit in connection with the grand opening of Franchisee's Store, as well as for local advertising for the Store during the initial few months of operation.
- (2) Ongoing Local Advertising. Franchisee agrees to list and advertise the Store in each of the classified telephone directories distributed within its Territory, in such business classifications as Brown prescribes from time to time utilizing Brown's standard form of classified telephone directory advertisement. Prior to their use by Franchisee, samples of all local advertising and promotional materials not prepared or previously approved by Brown shall be submitted to Brown for approval. Promotional material includes but is not limited to materials and information provided by Franchisee
on a website or similar electronic medium. If written disapproval is not received by Franchisee within fifteen (15) days from the date of receipt by Brown of such materials, Brown shall be deemed to have given the required approval. Franchisee shall not use any advertising or promotional materials that Brown has disapproved. Franchisee may not use alternative distribution channels to promote the business or to make sales, including use of a toll-free number, catalog, web site, telephone, electronic communications, the Internet, texting, smartphones, personal digit assistants, any other computer on-line service, You Tube, facebook, Twitter, or any other communication device or means that is developed subsequent to the date of this Agreement. Franchisee agrees that the manner and content of any Franchisee advertising, marketing and/or selling on any website,
Source: Item 22 — Contracts (FDD page 43)
What This Means (2025 FDD)
According to the 2025 Browns Chicken Franchise Disclosure Document, details regarding advertising and promotion can be found within the franchise agreement itself. Specifically, Section B outlines the franchisee's responsibilities for both grand opening and ongoing local advertising.
For the grand opening, a Browns Chicken franchisee is required to conduct an advertising campaign within 30 days of opening their store. Upon signing the franchise agreement, the franchisee must deposit $1,000 with Browns Chicken. This deposit will be used by Browns Chicken for the grand opening and initial local advertising efforts.
In terms of ongoing local advertising, the Browns Chicken franchisee must list and advertise the store in classified telephone directories, adhering to Browns Chicken's prescribed business classifications and standard advertisement formats. Any local advertising and promotional materials not already approved by Browns Chicken must be submitted for approval, which is considered granted if disapproval isn't received within 15 days. The agreement also restricts the use of alternative distribution channels for promotion or sales without prior written permission from Browns Chicken, emphasizing compliance with Browns Chicken's established standards and procedures for online and electronic advertising.
This section of the Browns Chicken franchise agreement ensures that franchisees actively promote their stores while maintaining brand consistency and adhering to the franchisor's guidelines. It also gives Browns Chicken control over how the brand is presented in various advertising mediums.