What criteria does Browns Chicken use for site approval?
Browns_Chicken Franchise · 2025 FDDAnswer from 2025 FDD Document
all be the obligation of PROSPECTIVE FRANCHISEE to locate, within sixty (60) days
- a. The Area is not exclusive or protected either during the term of this Agreement or in the event a franchise is granted. BROWN has the right to offer and grant a franchise to any other party within the Area. In the event BROWN grants a franchise to another party within the Area during the term of this Agreement, PROSPECTIVE FRANCHISEE may terminate this Agreement and obtain a refund of the Deposit as provided in Paragraph 6 below.
- b. BROWN shall not unreasonably withhold approval of sites that meet its standards for general location, physical and demographic characteristics of the neighborhood, traffic pattern, parking, competition, proximity to other businesses (including other Stores), the nature of other businesses in proximity to the site, layout and other physical characteristics, rental, lease duration and other lease terms and conditions for the Store.
- c. Upon execution of this Agreement, BROWN will furnish PROSPECTIVE FRANCHISEE in writing criteria for site selection, which materials must be returned to BROWN upon termination of this Agreement.
- d.
Source: Item 23 — RECEIPT (FDD pages 43–202)
What This Means (2025 FDD)
According to Browns Chicken's 2025 Franchise Disclosure Document, the company considers several factors when evaluating a potential site for a new franchise. These factors include general location, physical and demographic characteristics of the neighborhood, traffic patterns, parking availability, the level of competition, proximity to other businesses (including existing Browns Chicken stores), the nature of nearby businesses, the layout and other physical characteristics of the site, rental costs, lease duration, and other lease terms and conditions. Browns Chicken states that they will not unreasonably withhold approval of sites meeting these standards.
Browns Chicken's approval indicates only that the company believes the premises fall within the acceptable criteria established by Browns Chicken at the time of evaluation. However, the document acknowledges that the application of these criteria may not accurately predict the potential of all sites. Demographic and economic factors, including competition, can change after site approval, affecting the site's potential.
Prospective franchisees are responsible for conducting their own independent investigation of a site's suitability. Browns Chicken is not liable if an approved site fails to meet a franchisee's expectations regarding revenue or operational criteria. Upon executing the preliminary agreement, Browns Chicken will furnish the prospective franchisee with written site selection criteria, which must be returned upon termination of the agreement. Franchisees should be aware that the area they are considering is not exclusive or protected, and Browns Chicken retains the right to grant additional franchises within that area.