What is the condition for advertising or promotions to be approved by the Browns Chicken franchisor?
Browns_Chicken Franchise · 2025 FDDAnswer from 2025 FDD Document
Prior to their use by Franchisee, samples of all local advertising and promotional materials not prepared or previously approved by Brown shall be submitted to Brown for approval. Promotional material includes but is not limited to materials and information provided by Franchisee
on a website or similar electronic medium. If written disapproval is not received by Franchisee within fifteen (15) days from the date of receipt by Brown of such materials, Brown shall be deemed to have given the required approval. Franchisee shall not use any advertising or promotional materials that Brown has disapproved. Franchisee may not use alternative distribution channels to promote the business or to make sales, including use of a toll-free number, catalog, web site, telephone, electronic communications, the Internet, texting, smartphones, personal digit assistants, any other computer on-line service, You Tube, facebook, Twitter, or any other communication device or means that is developed subsequent to the date of this Agreement. Franchisee agrees that the manner and content of any Franchisee advertising, marketing and/or selling on any website, ecommerce, wireless telephone, Internet, You Tube, facebook, Twitter, or other cyberspace application is subject to the prior written permission of Brown and must be done in strict compliance with the standards, policies and procedures established from time to time by Brown.
Source: Item 22 — Contracts (FDD page 43)
What This Means (2025 FDD)
According to the 2025 Browns Chicken Franchise Disclosure Document, franchisees must submit samples of all local advertising and promotional materials not prepared or previously approved by Browns Chicken to the franchisor for approval. If the franchisee does not receive written disapproval within fifteen days from the date Browns Chicken receives the materials, approval is considered to be granted. Franchisees are prohibited from using any advertising or promotional materials that Browns Chicken has disapproved.
Browns Chicken maintains control over how franchisees market their businesses, especially in the digital space. Franchisees need prior written permission from Browns Chicken for any advertising, marketing, or selling activities conducted on websites, e-commerce platforms, wireless telephones, the Internet, or social media applications like YouTube, Facebook, or Twitter. These activities must strictly adhere to the standards, policies, and procedures established by Browns Chicken.
This requirement ensures that all advertising and promotional efforts align with Browns Chicken's brand standards and marketing strategies. It allows Browns Chicken to maintain a consistent brand image and control the quality of advertising materials used by its franchisees. Franchisees must be proactive in submitting their advertising materials for approval to avoid potential delays or disapproval, which could impact their marketing efforts. This also means franchisees need to stay updated on Browns Chicken's current advertising standards and policies to ensure compliance.