Is compliance with de-identification of the former premises a condition of Browns Chicken relocation approval?

According to Browns Chicken's 2025 Franchise Disclosure Document, compliance with de-identification of the former premises is indeed a condition for relocation approval. Specifically, after Browns Chicken approves a relocation request, the franchisee must ensure the former store is completely de-identified. This includes removing signs, emblems, and distinctive structural features to prevent confusion.

The franchisee is responsible for covering the expenses associated with these modifications. Browns Chicken retains the right to request additional changes to further distinguish the former premises. If the franchisee fails to promptly initiate or complete these alterations, Browns Chicken, or its agents, may enter the premises to make the necessary changes themselves, without being liable for trespass. The franchisee is responsible for covering these costs as well.

Failure to properly de-identify the former store can have serious consequences. Browns Chicken may revoke its permission for the relocation and declare a default under the Franchise Agreement if the de-identification is not properly and completely undertaken. This underscores the importance of adhering to Browns Chicken's requirements for de-identification to maintain compliance and avoid penalties.