What alternative distribution channels are Browns Chicken franchisees prohibited from using to promote the business or make sales?
Browns_Chicken Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee may not use alternative distribution channels to promote the business or to make sales, including use of a toll-free number, catalog, web site, telephone, electronic communications, the Internet, texting, smartphones, personal digit assistants, any other computer on-line service, You Tube, facebook, Twitter, or any other communication device or means that is developed subsequent to the date of this Agreement. Franchisee agrees that the manner and content of any Franchisee advertising, marketing and/or selling on any website, ecommerce, wireless telephone, Internet, You Tube, facebook, Twitter, or other cyberspace application is subject to the prior written permission of Brown and must be done in strict compliance with the standards, policies and procedures established from time to time by Brown.
Source: Item 22 — Contracts (FDD page 43)
What This Means (2025 FDD)
According to Browns Chicken's 2025 Franchise Disclosure Document, franchisees face specific restrictions on the channels they can use for promotion and sales. Browns Chicken franchisees are not allowed to use alternative distribution channels to promote their business or make sales. This includes using a toll-free number, catalog, website, telephone, electronic communications, the Internet, texting, smartphones, personal digital assistants, any other computer on-line service, YouTube, Facebook, Twitter, or any other communication device or means developed after the agreement date.
However, Browns Chicken franchisees can engage in advertising, marketing, and selling on websites, e-commerce platforms, wireless telephones, the Internet, YouTube, Facebook, Twitter, or other cyberspace applications, but only with prior written permission from Browns Chicken. This activity must strictly comply with the standards, policies, and procedures established by Browns Chicken.
This restriction ensures that Browns Chicken maintains control over its brand image and marketing strategies across all channels. For a prospective franchisee, this means they must adhere to the approved methods for advertising and sales, and any deviation requires prior approval. This could limit a franchisee's flexibility in utilizing new or innovative marketing techniques without the franchisor's consent.